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Research papers

ARF criteria for marketing and advertising research

These criteria are intended to provide helpful guidelines for planning and reporting market research studies and for assisting practitioners and users of market research to evaluate the quality, relevance, and utility of the information reported. The...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
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Citation

B.V., A. (1990a, January 01). ARF criteria for marketing and advertising research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/arf-criteria-for-marketing-and-advertising-research-


Research papers

Guidelines for the public use of market and opinion research

This is an effort to state a professional consensus on how market and opinion research for public use should be assessed and what determines how useful, sound, and credible particular research may be in such applications. The guidelines which follow...

Catalogue: ARF Guidelines Handbook
Author: ARF (Advertising Research Foundation) B.V.
January 1, 1990
×

Citation

B.V., A. (1990a, January 01). Guidelines for the public use of market and opinion research . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/guidelines-for-the-public-use-of-market-and-opinion-research-


Research papers

The computer in media planning

The media planner in the U.K. media situation is faced with a very large area of choice, together with a lot of information about the combinations of media he can select to reach a particular market for a particular sum of money. Judgements have to...

Catalogue: ESOMAR/WAPOR Conference 1965
Author: M. H. J. Webb
June 15, 1965
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Citation

Webb, M. H. (1965a, June 15). The computer in media planning . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-computer-in-media-planning-